The Fun & Serious Game Festival is glad to announce that James Armstrong, Senior Vice President Southern Europe and Managing Director Iberia at Sony Computer Entertainment, is coming to the Titanium Award Gala to pick the Honorary Award for his lifetime achievements.

On 30 November, Mr Armstrong is retiring, leaving Computer Entertainment Iberia after having led the PlayStation® revolution in the gaming industry. Armstrong, who has worked for Sony for 30 years, joined Sony Computer Entertainment Spain in 1995, launching PlayStation® One in Spain and Portugal in September. Before, he had been part of Sony Pictures. Since then, he has launched all the PlayStation® consoles that came afterwards.

According to F&S Director Alfonso Gómez, ’30 November will be a day filled with emotion, and very important to the Spanish gaming industry too. James Armstrong is one of the leading figures in the sector, a sort of beacon for us, video game seafarers. He has just announced that he’s leaving Sony Computer Entertainment Spain. At the Fun & Serious Game Festival, we wanted to pay tribute to him by granting him this special, lifetime achievement award. We’re delighted that he’ll be with us at the Festival’s Award Gala, ready to scoop his prize.’

Mr Armstrong said about the F&S Award, ‘It’s an honour to get this prize in such a leading gaming event as the Fun & Serious Game Festival, even more so because this is a special year. PlayStation has turned 20, which means our dear console has been around for two decades. It’s been a time of challenges, difficulties and, above all, fulfilment and satisfaction. I’m glad to be part of an industry that oozes dynamism, excellence and passion. In particular, I’m happy for PlayStation, a brand with a very successful history. I’m so proud of being a member of the Sony family. I’d like to share this prize with this family, with each and every one of its members.’

About Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®4 (PS4®) computer entertainment system, PlayStation®Vita (PS Vita) portable entertainment system, PlayStation®3 (PS3®) computer entertainment and PlayStation®Network (PSN) system software and hardware in 109 territories across Europe, the Middle East, Africa and Oceania. SCEE has revolutionized home entertainment since they launched PlayStation® in 1994. PlayStation®4 redefines rich and immersive gameplay with powerful graphics and speed, intelligent personalisation and deeply integrated social capabilities. PS Vita is a portable entertainment system that offers a combination of rich gaming and social connectivity. PS3® is an advanced computer entertainment system, incorporating the powerful Cell Broadband Engine and RSX processors. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third-party licensing programmes for the formats in these territories.

More information about PlayStation® products can be found at

PlayStation®, PS4®, PS3®, and DualShock® are registered trademarks or trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

About the Fun & Serious Game Festival

The Fun & Serious Game Festival is the largest video game festival in Europe and a reference for the global gaming industry. It is being held in Bilbao from 26 November to 1 December this year. Last year, the Festival’s activities drew as many as 20,000 people.

The Festival celebrates the work done by game developers, directors, artists and producers in a full programme of activities including conferences, lectures and panels, networking sessions, and events for trade members and general visitors. Every year, the Festival comes to a close in a star-studded award gala giving out prizes to the best video games of the year.

The Fun & Serious Game Festival is supported by the Government of the Basque Country through the SPRI agency, Bilbao Town Hall and the Provincial Government of Bizkaia. Sponsors: Iberdrola, BBVA, El Correo. Strategic partners: Microsoft, Ubisoft. With the cooperation of the Spanish Video Game Association (AEVI), DigiPen, U-tad, La Salle Campus Barcelona-Ramon Llull University, and Virtualware.